Cars delivered to Kongeparken in Norway!
SBI Sweden has successfully delivered a fleet of custom-designed electric vehicles to Kongeparken in Norway, forming the foundation of the park’s brand-new attraction Brumle and Naffens Traffic School.
Developed in collaboration with NAF, the Norwegian Automobile Federation, this interactive traffic school is designed to teach children about road safety in a playful, engaging, and sustainable way.

Traffic School = Immersive Storytelling
The delivery to Kongeparken includes a variety of 20 unique electric mini-vehicles. From colorful cars to themed trucks. All vehicles have been customized with unique stickers and decals, tailored to match Kongeparken’s design and storytelling.
These vehicles are more than just fun to drive; they are central to an experience that blends education with entertainment in a truly innovative format.
The attraction officially opens to the public on June 21 2025, and will offer children the opportunity to navigate a miniature traffic system, complete with road signs, intersections, and traffic lights.
After completing their “driving lessons”, each child receives their own driving license. A memory to take home and a reward for learning important traffic rules.
Purpose-Driven Innovation
At SBI Sweden, we are proud to contribute to projects that inspire, educate, and bring joy to families. All while supporting sustainable development within the amusement industry.
A follow-up article sharing visitor reactions and insights into the attraction will be published later this year.
Quick links:
- Read the press release from Kongeparken here
- Kongeparken Website, LinkedIn & Instagram
- Read about our Driving School concept
- Explore our Products!
- Contact us
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