First Kids Construction Zone in a U.S. Shopping Mall

A Kids Construction Zone Attraction at Altamonte Mall

SBI Sweden takes a major step into the American retail landscape with the opening of the first Kids Construction Zone at Altamonte Mall in Orlando, Florida.

In partnership with Brookfield Properties, our U.S. subsidiary has launched an interactive construction-themed play area, a Kids Construction Zone. Where children can enjoy operating our Volvo mini digger & grabber, and a Mini Tower Crane, in a safe and engaging environment.

The attraction opened on Memorial Day weekend and has already been enjoyed by hundreds of kids, with increasing foot traffic every day.

I am very proud of the progress we have made the past year, and I see unlimited potential in the U.S. Our miniature vehicles ranging from cars of different kinds to trucks, tractors, boats, and construction-themed machinery equipment for children are poised for strong growth over the next several years. To that end, I am very excited about the partnership with Altamonte Mall and Brookfield Properties and our first “Kids Construction Zone” in a U.S. Mall. I have already received requests from malls across the country that want their own “Kids Construction Zone”. I am grateful for the vision and support of Altamonte Mall to shape a new path for driving visitors to U.S. shopping malls

says Morgan Cederblom, CEO, SBI Americas LLC.

The Construction Zone at Altamonte Mall marks a key milestone in SBI Sweden’s U.S. expansion. The launch follows the opening of a dedicated warehouse in Orlando and growing partnerships with major U.S. attractions like Cherry Crest Adventure Farm, Knoebels Amusement Resort, and Big Air USA.