Grangärde Musteri: Enhances the Swedish Summer Experience

“The tractors and diggers were an immediate success, far beyond our expectations. Children love it, and parents get a chance to relax and enjoy the café or the farm shop. We’ve seen a clear increase in guest satisfaction, visitor time, and total spending. It’s been a fantastic investment.”

– Tomas Tillman, Owner and founder of Tillmans and Grangärde Musteri.

A Natural Destination with a Taste of Swedish Tradition

Just 20 kilometers north of the small town of Ludvika in Dalarna, Sweden, lies Grangärde Musteri. The company is officially named Grangärde Musteri, but most people refer to it as Tillmans after the brand name and the founder’s surname.

Grangärde Musteri is one of Europe’s larger organic berry farms, cultivating blackcurrants and strawberries since the 1990s. Visitors come to stroll through berry fields, visit the farm shop, get some Swedish fika in the café, and enjoy the peaceful charm of Swedish countryside life. In 2024, they expanded their offering with electric mini tractors and diggers from SBI Sweden, creating a unique attraction that has proven to be a major success.

The musteri is especially popular in summer, when Dalarna becomes a central hub for domestic and international tourism. The region is home to Sweden’s largest Midsummer celebrations, where entire villages dress in traditional folk costumes, dance around maypoles, and enjoy fresh strawberries. While Grangärde Musteri doesn’t host its own Midsummer festival, its locally grown strawberries, the quintessential Swedish Midsummer treat, make it an essential stop for anyone preparing for the occasion.

From Inspiration to Implementation

During a visit to Germany, Grangärde’s owner Tomas encountered SBIs miniature Volvo diggers at a Karls Erdbeerhof park. Inspired by their appeal, and already owning a full-size version of the volvo digger himself, he envisioned a smaller version for kids visiting the musteri. That idea turned into action when he contacted SBI Sweden.

This developed into a customized mini attraction: a dedicated “tractor land” featuring SBI Sweden’s electric mini diggers and tractors.

Attraction That Runs Itself

One of the key benefits of the solution from SBI Sweden is that it’s fully self-operating. Visitors purchase tokens from a vending machine inside the barn, which children then use to ride the vehicles. No additional staffing is required, making the operation smooth and cost-effective.

The mini vehicle area is now a major draw during Grangärde’s events, including their busy spring market and popular Christmas market. Children form eager lines to ride the tractors, while adults enjoy the laid-back rural atmosphere.

We customized the track and vehicle area to match the natural environment and our brand. SBI Sweden’s products are very adaptable, which was crucial for us. It blends in beautifully with the surroundings.

Says Tomas Tillman, founder of Grangärde Musteri.

High Returns, Low Maintenance

Initially, building the track came with some challenges. The ground had to be prepared for paving, which raised the cost. However, the investment has paid off quickly. While the original calculation suggested a 5-year return on investment, Tomas now estimates the attraction will be fully paid off within just 2 years due to its popularity.

This year, he’s already expanding the tractor fleet with an additional vehicle to meet demand.

An Ideal Concept for Tourist Destinations

Grangärde Musteri is a prime example of how a small, seasonal destination can enhance guest experience and increase revenue with the right kind of attraction. SBI Sweden’s mini vehicles are not just fun, they’re quiet, clean, and customizable to any environment.

Whether you run a farm shop, botanical garden, family park, or countryside café, attractions like these can extend visit duration, improve guest flow, and increase onsite spending – without the need for extra staff or complex infrastructure.

Key Takeaways

A self-operating & family-friendly attraction. SBI Sweden’s mini tractors and diggers require no staffing and deliver high engagement for young visitors.
Boost in revenue and visitor time! Grangärde Musteri tripled their expected return, with guests staying longer and spending more in the shop and café.
Customizable to your environment. The vehicles and driving area were tailored to fit the natural look and feel of the venue, proving that sustainable fun can blend seamlessly into rural tourism settings.

For more information about SBI’s attractions, and how we can enhance your park or venue, contact us today.

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Read about our Children’s Farm concept
Read about our Construction Zone concept
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