Swedish Quality, Global Strength & Local Commitment

At SBI Sweden, our success is built on three core pillars: Swedish quality, global strength, and local commitment. With over 40 years of experience, in-house manufacturing in Sweden, and customers in more than 60 countries, we combine proven engineering with a strong international presence. Through our dedicated network of representatives, agents, and local subsidiaries, we provide close support to customers worldwide.

A global Network With Local Expertise

Delivering high-quality attractions to a wide range of customers across different markets requires more than just great products. It requires a real understanding of how customer needs, expectations, and operating conditions vary from one location to another. That’s why SBI Sweden works closely with a handful of carefully selected representatives who are experts in their regions. Through these partnerships, we gain valuable insights that allow us to adapt our offering — ensuring that every customer gets an attraction that truly fits their specific needs and expectations.

Our global network ensures that wherever you are, you benefit from:

Local contact and market knowledge
Faster response times and on-site support
Stronger relationships and long-term partnership
Access to Swedish-designed, high-quality products
A reliable partner from first contact to after-sales

Join our global network

SBI Sweden is continuously growing, and we are always open to new partnerships. If you are interested in representing SBI Sweden and our products in your market, we welcome you to get in touch. Together, we can create strong, long-term collaborations and bring high-quality, family-friendly attractions to new destinations around the world.

SBI Representatives, Partners and Subsidiaries:

Germany & Austria – Christoph Wunderlich

Christoph Wunderlich, CEO of CW Attractions GmbH, represents SBI Sweden in Germany and Austria through CW Attractions. With a strong focus on leisure attractions and customer-oriented solutions, the company supports operators in finding the right solutions, from initial project planning to long-term partnerships in the region.

Christoph Wunderlich:

christoph.wunderlich@cw-attractions.de | +49 176 976 307 66 | Website | LinkedIn

Benelux – Wim ter Beek

Wim ter Beek has been representing SBI Sweden in the Benelux region for several years. With strong market knowledge and long-standing customer relationships, he plays a key role in supporting both existing customers and new clients across Belgium, the Netherlands, and Luxembourg.

Wim ter Beek:

sbi.benelux@sbisweden.com | +31 6 42856788 | LinkedIn

France – Mathieu Parizot

Mathieu Parizot, CEO of 4Experience, represents SBI Sweden in the French market. 4Experience specializes in innovative, family-friendly leisure concepts, with a strong focus on offering a portfolio of high-quality attractions. With his deep knowledge of the French tourism and resort market, Mathieu helps customers develop engaging, year-round experiences across the region.

Mathieu Parizot:

mathieu.parizot@4experience.fr | +337 66 21 19 43 | Website | LinkedIn

United Kingdom – Nita Mehta

Nita Mehta has represented SBI Sweden for many years. As CEO of SBI UK (SB Sales & Services UK LTD), Nita and her team provide local sales and support to customers across the United Kingdom. Their customer base ranges from shopping centres and small family farms to larger amusement parks, reflecting the versatility of SBI’s attractions across different types of destinations.

Nita Mehta:

sbi.uk@sbisweden.com | +44 7852 304425 | LinkedIn

Poland – Marek Pisarski

Marek Pisarski, CEO of Imagineering Marek Pisarski, represents SBI Sweden in Poland. Together with his team, he works closely with local operators to deliver tailored solutions for parks and leisure environments. With strong experience in the regional market, Marek ensures close customer relationships and smooth project execution.

Marek Pisarski:

marek@marekpisarski.pl | +48 607 332400 | Website | LinkedIn

Slovakia & Hungary – Botond Vajda

Botond Vajda, CEO of Yellow Banana Ltd, represents SBI Sweden in Slovakia and Hungary. With extensive experience in creating engaging play areas and visitor experiences, Botond works closely with customers across the region to deliver solutions tailored to different types of destinations and target groups.

Botond Vajda:

botond@pattyski.eu | +421 905 407382 | Website | LinkedIn

Latvia & Lithuania – Ralfs Eduards Vanags

Ralfs Eduards Vanags represents SBI Sweden in the Baltic region through JVA Projekti. The company focuses on project development and implementation within leisure and infrastructure. With strong local expertise and a hands-on approach, JVA ensures that each project is carefully adapted to the customer’s needs.

Ralfs Eduards Vanags:

ralfs@jvaprojekti.lv | +371 26 659 849 | Website

North America – Manan Mehta

Florida-based U.S. subsidiary SBI Americas LLC, led by Manan Mehta, strengthens our presence in North America by offering direct support, market expertise, and close customer relationships. With a strategically located warehouse in Orlando, we can also ensure faster deliveries and improved availability for customers across the region.

Manan Mehta:

m.mehta@sbisweden.com | +1 646 384 7686 | LinkedIn

United States – Pete Barto

Peter Barto, CEO of PB Amusement LLC, represents SBI Sweden in the United States as a Sales Representative for SBI Americas LLC. With a solid background in the amusement industry, Peter works closely with parks and operators to deliver high-quality attractions and reliable service.

Pete Barto:

pbarto@pbamusement.com | +1 443 756 0280 | Website | LinkedIn

Australia & New Zealand – Payal Hirani

Under the leadership of Payal Hirani, SBI Oceania Pty Ltd supports customers across Australia and New Zealand. The company delivers tailored solutions to a growing leisure market in the region, working closely with operators to meet local needs. With a warehouse in Sydney stocked with essential spare parts, SBI Oceania ensures fast delivery, efficient service, and reliable local support.

Payal Hirani:

p.hirani@sbisweden.com | +61 449 808 741 | LinkedIn

Japan – Masaki Matsumoto

Masaki Matsumoto represents SBI Sweden in Japan through First New Co., Ltd.. With extensive experience in the Japanese amusement and leisure industry, the company provides reliable distribution and local support tailored to a highly quality-focused market.

Masaki Matsumoto:

info@firstnew.jp | +81 6 6429 5673 | Website

India & Bangladesh – SB Argon (Licensed partnership)

SBI Sweden also collaborates with SB Argon in India, led by CEO Manan Rudani. SB Argon manufactures licensed products exclusively for the Indian and Bangladeshi markets. SB Argon operates under license to serve its local market, ensuring accessibility while maintaining alignment with SBI’s quality standards.

Manan Rudani:

m.rudani@sbargon.com | +91 94090 37735 | Website