Turning Your Vision into Reality: Custom Theme Park Attractions & Ride Design

At SBI Sweden, we don’t just build attractions – we bring your imagination to life. From concept sketches to fully customized ride systems, our expert team transforms creative ideas into operational, profitable, and unforgettable visitor experiences. Our creative expert, Jörgen Lundin, collaborates with park designers and operators to ensure that every layout and vehicle design perfectly matches your park’s story, audience, and business goals.

Bringing Unique Experiences to Life

We believe that customization is key to creating unforgettable experiences for visitors. Your vision is our mission, and we are committed to designing and delivering tailor-made solutions that enhance your park’s or venue’s attractions.

To achieve this, our creative expert, Jörgen Lundin, works closely with clients to design tailored track layouts and unique vehicle aesthetics that enhance the visitor experience. With years of experience, Jörgen ensures that every detail aligns with your park’s theme, target audience, and operational goals.

Designing the Perfect Car Track

When a customer approaches us, they often have an idea of what they want, but not always a clear path to achieving it. That’s where our expertise comes in.

Step 1: Understanding Your Vision

Before any design takes shape, we start with one essential step — understanding your vision. Our process begins with a detailed consultation to understand key factors such as:

Available space and location
Target audience and visitor flow
Thematic and aesthetic preferences
Budget and revenue goals

Step 2: Creating the Layout (Kids Driving School)

Based on this information, Jörgen drafts an initial layout that optimizes space while considering essential factors such as:

- Traffic safety and visitor navigation
- Steering and curve radius for smooth vehicle movement

Capacity planning and throughput optimization

By visualizing the attraction, we identify the ideal ride types and quantities for a balanced and profitable setup. We also include ROI calculations to show how each investment contributes directly to guest satisfaction and profitability. Through scenario planning, we help you optimize visitor flow, reduce queue times, and maximize engagement — supported by operational efficiency analyses that help you make informed decisions.

A layout of a driving school track layout

^ Track design and layout for World of Volvo, Sweden

Once the track layout is perfected, the next step is to ensure that your vehicles reflect the same creativity and attention to detail — turning technical precision into visual storytelling.

For customers who prefer to design their own layout, we offer high-quality REVIT and BIM files to ensure compatibility with our attractions and infrastructure.

Customizing Vehicles to Fit Your Theme

Once the layout is finalized, it’s time to bring your attraction’s personality to life through custom vehicle design.

A ride’s success depends not only on functionality but also on aesthetics. That’s why we provide comprehensive customization services to align your vehicles with your park’s theme and branding.

Customization Options:

Stickers & Wrapping: High-quality decals and branding elements.
Color & Design Variations: Tailored to match your park’s unique style.
Fully Custom Bodywork: Exclusive designs to enhance the experience.

Jörgen’s expertise ensures that your ideas are transformed into stunning visualizations. Once you approve the designs, our team manufactures the vehicles to your specifications, ensuring a seamless integration into your attraction.

^ Customized Stickers on standard model fire truck and cars, for Kongeparken in Norway

Let’s Bring Your Vision to Life!

From layout design to final vehicle production, every stage of our process is built around collaboration — ensuring that your attraction not only looks exceptional but performs flawlessly for years to come.

With decades of experience and a proven track record in parks worldwide, SBI Sweden is your trusted partner for customized, durable, and high-performing attractions.

Ready to turn your concept into a show-stopping attraction? Contact our team today and let’s create something extraordinary for your park.

Some of our Custom Projects:

: ^ Studio City, Macau

: ^ Dyreparken, Norway

: ^ LEGOLAND Discovery Center, UK

: ^ Custom Safari car with lights

: ^ Hunderfossen, Norway

: ^ Hunderfossen, Norway

: ^ Dryton Manor, UK

: ^ Ferrari World, Abu Dhabi

: ^ LEGOLAND Resort, US

Key Takeaways:

SBI Sweden specializes in fully customized attractions, from vehicle design to tailored track layouts — turning your vision into reality.
Our expert-led design process ensures optimal layout planning, operational efficiency, and a strong return on investment (ROI).
With aesthetic customization options and technical precision, we help customers create unique, immersive experiences that align with their brand, storytelling and theme.

Do you need assistance with layout design or vehicle customization? Our team is here to help! Contact us today.