Assistancekåren: Beloved Mini Tow Trucks

“The cars are amazing – kids absolutely love them. We’ve had them for over 30 years, and they’re still one of the most appreciated attractions at events and fairs. Parents often ask where they can buy them!”

– Berra, Assistancekåren

Rolling into the Hearts of Families

When it comes to inspiring the next generation while putting smiles on the faces of children and parents alike, Sweden’s largest roadside assistance company, Assistancekåren, knows exactly what works. For over three decades, they’ve trusted SBI Sweden’s electric mini tow trucks to engage, entertain, and energize their youngest fans at events across the country.

a boy on a mini tow truck doing a thumbs up sign

A Long-Standing Partnership Built on Quality

Since the early ‘90s, SBI’s vehicles have been a central part of Assistancekåren’s public-facing experiences. From the early days when the company was still known as Bärgningskåren, to their rebranding as Assistancekåren in 1992, these mini vehicles have not only stood the test of time – they’ve become iconic.

One fond memory from 1991 includes a company calendar featuring Berra’s dog posing proudly on an SBI tow truck. Which at that time still had the old branded decals of Bärgningskåren. It’s a testament to how deeply these vehicles have been woven into the organization’s history and heart. In fact, the vehicle in the picture is still in use today, but now with updated branded decals.

A Highlight at Scandinavia’s Largest Motor Show

During the Easter weekend, April 18-21 2025, Assistancekåren is making a big impression at the Custom Motor Show at Elmia in Jönköping – Scandinavia’s biggest car and motorcycle fair. Stationed in the popular Kids Corner, their booth is a magnet for families. Among activities like mini carts, remote-controlled cars, and LEGO builds (including a full-scale Volvo V70 made entirely of LEGO), SBI’s mini tow trucks took center stage.

children driving mini tow trucks on a indoor track

Children eagerly line up to drive the colorful vehicles around a track, while parents capturing the joyful moments. The booth is further boosted by the presence of Berra himself – beloved from the hit Swedish TV show Vägens hjältar. Drawing in fans for selfies and a chance to meet the man behind the tow truck legend.

Bärgar-Berra from the tv show Vägens hjältar

To take the kids driving experience to the next level, Berra had even attached tow straps to small Bobby Cars so that children could “tow” them behind the electric trucks. Just like the real rescue missions seen on the TV show. This creative touch turned a fun ride into a truly immersive play experience, where children felt like real roadside heroes.

a girl driving a mini tow truck and towing a bobby car behind

Built to Last – Indoors and Outdoors

From sunny outdoor festivals to indoor family days, SBI’s vehicles have proven to be versatile and durable. Assistancekåren regularly includes them in events like the Children’s Festival in Huskvarna or the family days in Habo alongside local fire and police departments. The all-electric tow trucks are easy to transport, operate seamlessly on a variety of surfaces, and remain a crowd-pleaser no matter the setting.

Inspiring the Next Generation of Helpers

Beyond being a fun ride, these mini tow trucks represent something bigger: a connection between kids and the world of helping others. Children hop into the vehicles and instantly become part of the Assistancekåren team, role-playing real-life rescue missions – an experience that leaves a lasting impression. This unique blend of education, fun, and brand-building is exactly what makes SBI Sweden’s products so valuable for companies looking to stand out at public events.

a man talking to a girl who is driving a mini tow truck

Want to stand out at your next trade show or public event?

If you’re exhibiting at a fair, expo, or family-focused event, SBI Sweden’s custom electric vehicles are the perfect way to attract visitors, engage children, and create memorable brand interactions. Our products help you turn your booth into a destination. One that families will remember and talk about long after the event ends. Let’s bring your brand to life in a way that moves people – literally.

Key takeaways:

30+ years of trusted partnership. Assistancekåren has used SBI Sweden’s electric mini tow trucks for over three decades. Proving the long-term quality, durability, and appeal of the vehicles at public events.
A crowd magnet at major events. At Scandinavia’s largest motor show and countless other events, the mini tow trucks consistently draw families to Assistancekåren’s booth. Engaging children through immersive, hands-on play experiences.
Brand building through play. By giving kids the chance to role-play real-life rescue missions, SBI’s vehicles help exhibitors create meaningful, memorable interactions that strengthen their brand and inspire the next generation.

If your company is looking for custom-designed children’s vehicles to boost engagement and enhance your brand marketing at events, get in touch with us. We’d love to bring your brand to life in a fun and memorable way.