About us – SB International

The company

Globally known as a premier supplier of reliable interactive kiddie rides, SB International was born in 1980 on the shores of Lake Vättern, in Sweden.

Since then, the company has become a leading manufacturer of top quality miniature vehicles ranging from cars of different kinds to trucks, tractors, boats, and diggers. More products in the construction theme are currently in the pipeline.

Except for the diggers, all our products are battery-operated. The vehicles run efficiently during the full day without recharging. As such, battery life, along with the quality and durability are regarded as the most valued aspects by our customers.

“Our products make children feel independent and proud of doing something for real while sharing the experience with their families and other kids”

Our customers

It is not surprising that fun and learning go hand in hand when it comes to children. Beyond the amusing approach, some centers decide to add an educational dimension to their service offering. The “Children’s Driving School” is a perfect illustration of such combination of education and fun.

Our products are primarily intended for use by children aged 3 to 11. However, our digger is also highly appreciated by teenagers and adults.

Our diverse clientele ranges from small farm parks, zoos or hotels to large amusement parks such as LEGOLAND or Universal Studios.

All manufacturing is carried out at our factory in Sweden and delivered globally.

Our team

Our strategy is based on innovation and growth, yet we strive for authenticity, genuine design and craftmanship. We are internationally oriented but familial at heart. Our everyday work is shaped by attention to detail and close and friendly contact with all the people we work with.

Undoubtedly, our team is our greatest asset. Talented individuals, who share their passion for bringing smiles and joy to children, power SB International. We pride ourselves on our high degree of specialization, and the close ties that bind us to our customers.

Get to know the SB International team below.

Ishwar Hirani

CEO

+46 (0) 36 12 10 90

i.hirani@sbisweden.com

Petter Lindh

Export Manager

+46 (0) 36 37 50 33

p.lindh@sbisweden.com

Joacim Samuelsson

Sales and Purchasing

+46 (0) 36 37 50 34

j.samuelsson@sbisweden.com

Sadko Velagic

Production Manager

Our representatives

Manan Mehta

United Kingdom

+44 7539 957950

sbi.uk@sbisweden.com

Bill Ossim

North America

+1 575 574 2593

b.ossim@sbisweden.com

Masaki Matsumoto

JAPAN

+81 6 6429 5673

info@firstnew.jp

Christoph Wunderlich

Germany & Austria

+49 176 976 307 66

christoph.wunderlich@amusement-factory.de

Wim ter Beek

Belgium, Netherlands & luxemburg

+31 6 42856788

sbi.benelux@sbisweden.com

Janis Vanags

LATVIA & LITHUANIA

+371 28339915

info@jvaprojekti.lv

Oleg Mironets

RUSSIA & CIS

+7 985 763 4511

sbi.russia@sbisweden.com

They trust us

For over 35 years, we have successfully delivered more than 5,000 products to hundreds of customers located in more than 30 countries across the globe.

Hereafter follows a sample of our customer base.

Testimonials

Millets Farm Centre

United Kingdom

“Children love driving the tractors, while parents also enjoy watching what is often their children’s first driving experience. SBI products are excellent. We can particularly highlight the performance of tractors and diggers. They are very popular within our farm setting. Financially speaking, it’s also worth mentioning that these products are very beneficial. Finally, SBI team is very helpful, and always responsive to any queries.”

Excalibur City

Czech Republic

“SBI products are robust and reliable, and require little maintenance. What is more, kids love them! And, I am not just referring to the tractors or the trucks, but also the excavators. Each one of them is a hit! I would also stress our positive collaboration with SBI. They are very professional and friendly.”

Upptech, Jönköping Science Center

Sweden

“Our traffic park is available for public visitors during the opening hours. It is also possible to book the electric vehicles for special events. When kids are getting closer and see the houses, the roads, and the cars, they get very excited, eager to jump into the track and start driving!”

Tivoli Friheden

Denmark

“I would describe SBI vehicles as extremely durable and stable, and hardly require any maintenance. The battery capacity is also sufficient, so there is no need to charge the vehicles during the day. Our little guests have great pleasure using both cars and motorboats!”