About Us. Our Organization and the Company

The company

SBI Sweden originated by Lake Vättern in the early 1980s, and we are a leading provider of dependable interactive kiddie rides. Regarding Our Organization and the Company, read on more about our company and our future.

Since then, the company has become a leading manufacturer of top-quality miniature vehicles ranging from cars of different kinds to trucks, tractors, boats, and construction-themed machinery for children. With the exception of the construction zone products, Regarding Our Organization and the Company, all products are battery-powered, and the vehicles run efficiently throughout the full day. Great autonomy along with high quality and durability are regarded as the most valued aspects by our customers in these highly interactive experiences for children.

“Our products make children feel independent and proud of doing something for real while sharing the experience with their families and other kids”

Our customers

Regarding Our Organization and the Company, it is not surprising that fun and learning go hand in hand when it comes to children. Beyond the amusing approach, some centers decide to add an educational dimension to their service offering.

The ‘Children’s Driving School’ is a perfect illustration of such a combination of education and fun. Regarding Our Organization and the Company, our products are primarily intended for use by children aged 3 to 11.

However, our construction-themed products are also highly appreciated by teenagers and adults. Our diverse clientele ranges from small farm parks, zoos, or hotels to large amusement parks such as LEGOLAND and Universal Studios. All manufacturing is carried out at our factory in Sweden and delivered globally.

Our team

Our strategy is based on innovation and growth, yet we strive for authenticity, genuine design, and craftsmanship for amusement park. We are internationally oriented but familial at heart.

Our everyday work is shaped by attention to detail and close and friendly contact with all the people we work with. Undoubtedly, our team is our greatest asset for amusement parks. Talented individuals, who share their passion for bringing smiles and joy to children, power SBI Sweden. We pride ourselves on our high degree of specialization, and the close ties that bind us to our customers.

Markus Jonsson

CEO

+46 70 823 21 00

m.jonsson@sbisweden.com

Ishwar Hirani

Chairman

+46 70 727 17 23

i.hirani@sbisweden.com

Petter Lindh

Export Manager

+46 73 886 40 20

p.lindh@sbisweden.com

Joacim Samuelsson

Production Manager

+46 70 816 83 25

j.samuelsson@sbisweden.com

Sadko Velagic

Production Supervisor

+46 36 37 50 30

info@sbisweden.com

Jörgen Lundin

Marketing coordinator

+46 70 62 02 18

j.lundin@sbisweden.com

Our representatives

Nita Mehta

United Kingdom

+44 7852 304425

sbi.uk@sbisweden.com

Bill Ossim

North America

+1 575 574 2593

b.ossim@sbisweden.com

Masaki Matsumoto

JAPAN

+81 6 6429 5673

info@firstnew.jp

Christoph Wunderlich

Germany & Austria

+49 176 976 307 66

christoph.wunderlich@cw-attractions.de

Wimter Beek

Belgium Netherlands Luxemburg & France

+31 6 42856788

sbi.benelux@sbisweden.com

Janis Vanags

LATVIA & LITHUANIA

+371 28339915

info@jvaprojekti.lv

Botond Vajda

Slovakia, Czechia & Hungary

+421 905 407382

botond@pattyski.eu

Marek Pisarski

Poland

+48 607 332400

marek@marekpisarski.pl

Testimonials

Millets Farm Centre

United Kingdom

“Children love driving the tractors, while parents also enjoy watching what is often their children’s first driving experience. SBI products are excellent. We can particularly highlight the performance of tractors and diggers. They are very popular within our farm setting. Financially speaking, it’s also worth mentioning that these products are very beneficial. Finally, SBI team is very helpful, and always responsive to any queries.”

Excalibur City

Czech Republic

“SBI products are robust and reliable, and require little maintenance. What is more, kids love them! And, I am not just referring to the tractors or the trucks, but also the excavators. Each one of them is a hit! I would also stress our positive collaboration with SBI. They are very professional and friendly.”

Upptech, Jönköping Science Center

Sweden

“Our traffic park is available for public visitors during the opening hours. It is also possible to book the electric vehicles for special events. When kids are getting closer and see the houses, the roads, and the cars, they get very excited, eager to jump into the track and start driving!”

Tivoli Friheden

Denmark

“I would describe SBI vehicles as extremely durable and stable, and hardly require any maintenance. The battery capacity is also sufficient, so there is no need to charge the vehicles during the day. Our little guests have great pleasure using both cars and motorboats!”