The company

SBI Sweden originated by Lake Vättern in the early 1980s, and we are a leading provider of dependable interactive kiddie rides. Regarding Our Organization and the Company, read on more about our company and our future.

Since then, the company has become a leading manufacturer of top-quality miniature vehicles ranging from cars of different kinds to trucks, tractors, boats, and construction-themed machinery for children. With the exception of the construction zone products, Regarding Our Organization and the Company, all products are battery-powered, and the vehicles run efficiently throughout the full day. Great autonomy along with high quality and durability are regarded as the most valued aspects by our customers in these highly interactive experiences for children.
Happy Kid drive Buggie Skara-sommarland Rides for Amusement parks Organization and the Company

“Our products make children feel independent and proud of doing something for real while sharing the experience with their families and other kids”

Girl drive Ferrari World Abu Dhabi Rides for Amusement parks Organization and the Company

Our customers

Regarding Our Organization and the Company, it is not surprising that fun and learning go hand in hand when it comes to children. Beyond the amusing approach, some centers decide to add an educational dimension to their service offering.

The ‘Children’s Driving School’ is a perfect illustration of such a combination of education and fun. Regarding Our Organization and the Company, our products are primarily intended for use by children aged 3 to 11.

However, our construction-themed products are also highly appreciated by teenagers and adults. Our diverse clientele ranges from small farm parks, zoos, or hotels to large amusement parks such as LEGOLAND and Universal Studios. All manufacturing is carried out at our factory in Sweden and delivered globally. 

Our team

Our strategy is based on innovation and growth, yet we strive for authenticity, genuine design, and craftsmanship for amusement park. We are internationally oriented but familial at heart.

Our everyday work is shaped by attention to detail and close and friendly contact with all the people we work with. Undoubtedly, our team is our greatest asset for amusement parks. Talented individuals, who share their passion for bringing smiles and joy to children, power SBI Sweden. We pride ourselves on our high degree of specialization, and the close ties that bind us to our customers.
SBI Markus Organization and the Company

Markus Jonsson

+46 70 823 21 00
Chairman SBI Sweden Organization and the Company

Ishwar Hirani

+46 70 727 17 23
Export Manager SBI Sweden Organization and the Company

Petter Lindh

Export Manager
+46 73 886 40 20
Production Manager SBI Sweden Organization and the Company

Joacim Samuelsson

Production Manager
+46 70 816 83 25
Production Manager SBI Sweden Organization and the Company

Sadko Velagic

Production Supervisor
+46 36 37 50 30
Jorgen Lundin marketing coordinator SBU Sweden Organization and the Company

Jörgen Lundin

Marketing coordinator
+46 70 62 02 18

Our representatives

Nita Mehta

United Kingdom
+44 7852 304425
Representative US / Canada

Bill Ossim

North America
+1 575 574 2593
Representative Japan

Masaki Matsumoto

+81 6 6429 5673
Representative Germany & Austria

Christoph Wunderlich

Germany & Austria
+49 176 976 307 66
Representative Belgium Netherlands Luxemburg France Agent Commercial Pour La France

Wimter Beek

Belgium Netherlands Luxemburg & France
+31 6 42856788
Representative Latvia & Lithuania

Janis Vanags

+371 28339915
Representative Slovakia Czechia & Hungar

Botond Vajda

Slovakia, Czechia & Hungary
+421 905 407382
Representative Polen

Marek Pisarski

+48 607 332400


Millets Farm UK Ride for Amusement Park

Millets Farm Centre

United Kingdom

“Children love driving the tractors, while parents also enjoy watching what is often their children’s first driving experience. SBI products are excellent. We can particularly highlight the performance of tractors and diggers. They are very popular within our farm setting. Financially speaking, it’s also worth mentioning that these products are very beneficial. Finally, SBI team is very helpful, and always responsive to any queries.”

Excalibur City Ride for Amusement Park

Excalibur City

Czech Republic

“SBI products are robust and reliable, and require little maintenance. What is more, kids love them! And, I am not just referring to the tractors or the trucks, but also the excavators. Each one of them is a hit! I would also stress our positive collaboration with SBI. They are very professional and friendly.”


Upptech, Jönköping Science Center


“Our traffic park is available for public visitors during the opening hours. It is also possible to book the electric vehicles for special events. When kids are getting closer and see the houses, the roads, and the cars, they get very excited, eager to jump into the track and start driving!”


Tivoli Friheden Ride for Amusement Park

Tivoli Friheden


“I would describe SBI vehicles as extremely durable and stable, and hardly require any maintenance. The battery capacity is also sufficient, so there is no need to charge the vehicles during the day. Our little guests have great pleasure using both cars and motorboats!”

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