World of Volvo: Where Innovation and Play Go Hand in Hand

Volvo’s new Brand Experience Center, World of Volvo, in Gothenburg, Sweden, offers an immersive journey through Volvo’s rich heritage, bold future, and deep-rooted commitment to innovation, culture, and sustainability. As a proud partner, SBI Sweden is thrilled to be part of this visionary environment that brings people together through hands-on, engaging experiences.

A Living Museum of Innovation

Since opening its doors in April 2024, World of Volvo has quickly become a landmark destination for visitors of all ages. Offering much more than a traditional museum, interactive exhibitions, cultural events, and themed activities ensure there’s something new to discover with every visit. The museum serves as a meeting place in constant motion, offering innovative, inspiring, and entertaining experiences.

Showcasing the Future with Volvo Construction Equipment

SBI Sweden has long collaborated with Volvo Construction Equipment, and our presence at World of Volvo reflects the next step in this successful partnership. For the exhibition, we supplied the museum with our Volvo mini diggers. The machine is not only an exciting attraction for children, but also a tangible symbol of how play and future-ready technology can coexist. To align with Volvo’s commitment to sustainability, we updated our machine design to reflect their modern electric excavators. Featuring new colors and decals that highlight the distinctive characteristics of this cutting-edge product line.

A Star Attraction at FamilyFun

One of the highlights of World of Volvo’s 2024 calendar was the introduction of FamilyFun Week. A vibrant, week-long initiative packed with playful, educational, and inclusive activities. The event aimed to bring generations together in a joyful and interactive setting. Making it the perfect home for our mini diggers.

The SBI diggers have quickly become a fan favorite. Children, families, and even machinery enthusiasts find themselves drawn to the machines, eager to explore and engage. With over 40,000 individual uses in less than a year it’s clear that the diggers have become a central attraction for the visitors.

Future development

Since the grand opening in April 2024, World of Volvo has become an inspiring meeting place for the entire family. And as a Swedish company ourselves, we are proud to collaborate with another iconic Swedish brand. Contributing to a shared vision of innovation, accessibility, and cultural engagement.

As the center continues to grow and evolve, so too does our collaboration. We are excited about future plans to expand the children’s offering within the center. Creating even more opportunities for interactive play rooted in learning and sustainability. We’re honored to work alongside Volvo to create memorable experiences that inspire the next generation.

Key Takeaways:

World of Volvo is a dynamic and immersive experience center that celebrates innovation, sustainability, and culture — making it a perfect setting for hands-on attractions like SBI Sweden’s mini diggers.
SBI Sweden’s mini diggers have become a standout attraction at the venue, beloved by both children and adults, and has been used over 40,000 times in less than a year.
The partnership between SBI Sweden and Volvo continues to evolve, with future plans to expand family-friendly experiences at World of Volvo, that combine play, education, and cutting-edge design.

Quick links:

World of Volvo
Volvo Construction Equipment
Read about our Volvo Mini Diggers
Read about our Construction Zone concept
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