SBI Sweden | Borås Zoo: Consolidates Attractions

Borås Zoo: Consolidates Attractions

“The products from SBI are easy to use and kids enjoy that they operate them on their own without help from an adult. They keep up well and are easy to maintain. When a problem has arisen the SBI team has been attentive and provided support promptly. The attractions are very popular among the kids and generate good revenue for the park. For us, it was a good move to rejuvenate the area with new products, a redesigned track, and changing to a self-service payment system. Our contact with SBI has also opened our eyes to other products in the attractions industry, and we are curious to see what other additions can fit our theme to be even more attractive as a destination.”

– Jesper Jigbring, Assistant Operations and Maintenance Manager at Borås Zoo

Enhances Visitor Experience with Consolidated Attractions and Self-Service Payment System

Borås Zoo, located just a short drive from Gothenburg, Sweden, is a beloved family destination with over 200,000 visitors annually. Known for its diverse animal collection, including 400 animals from 45 species, Borås Zoo is also a significant member of the European Association for Zoos and Aquaria.

A Storied History of Innovation

Founded in 1962, Borås Zoo has a fascinating history that dates back to 1958 when local resident Sigvard Berggren brought a lion cub named Simba back from Sudan. Over the years, Berggren added more exotic animals, leading the municipality to establish the zoo. Today, Borås Zoo continues to innovate. With its Savannah area being the first of its kind in Sweden, providing a unique habitat where different species can graze together.

Strengthening the Family-Friendly Experience

For over 15 years, SBI Sweden has collaborated with Borås Zoo. This by providing our popular tractors and mini diggers to enhance the park’s farm area attractions. These products have been particularly popular, offering both entertainment and significant revenue for the park. In 2021, Borås Zoo revitalized this area with new infrastructure, expanding the track and adding more varied play experiences. By consolidating attractions like mini diggers into one location, families can easily enjoy multiple activities while keeping an eye on their children. A key feature for parents visiting the park.

Embracing the Future with Cashless Payments

In line with industry trends, Borås Zoo shifted to a cashless payment system in 2021, replacing coins with tokens that can be used across multiple attractions. The zoo installed automatic dispensers, allowing visitors to purchase single tokens or discounted packages. This change has streamlined operations, increased utilization, and boosted revenue, while offering a safer, more convenient experience for families.

A Cozy and Complete Experience

Unlike other zoos, such as Sweden’s most visited zoo Kolmården, Borås Zoo offers a more relaxed and intimate experience. The park is focused on its animal exhibits, particularly the Savannah and Simbaland, a themed playground that attracts families and young visitors alike. Additionally, the zoo has introduced a new experience where visitors can become animal caretakers for a day. A program that has proven incredibly popular.

The Success of the Consolidated Attraction

The consolidation of SBI’s tractors and mini diggers into one themed area has significantly enhanced the visitor experience. This dedicated zone allows children to enjoy a more complete and varied experience. Making the attraction even more popular than before. The shift to a self-service, cashless payment system has also been welcomed, offering simplicity and safety. Especially in the context of the ongoing pandemic.

Key Takeaways:

Borås Zoo’s refreshed attractions, including consolidated play areas and improved infrastructure, provide a more enjoyable, seamless experience for families.
The adoption of a cashless payment system has streamlined operations and increased revenue, providing both convenience and safety.
SBI Sweden’s products, including tractors and mini diggers, continue to play a crucial role in enhancing the park’s family-friendly appeal.

For more information about SBI’s products and how we can enhance your park or attraction, contact us.