Honoring Our Legacy, Embracing the Future
Since our founding in Sweden in the late 1980s, SB International has been driven by a global vision. From our humble beginnings, we have expanded our reach to more than 50 countries, continuously innovating to provide top-quality miniature vehicles and attractions for children. As we have evolved, so has our brand – and now, we are proud to introduce our new identity: SBI Sweden.
From Children’s Driving School to a Diverse Product Range
We have long been recognized for pioneering the Children’s Driving School concept, allowing young visitors to learn basic traffic safety while having fun. Over the years, our portfolio has grown beyond electric vehicles. Today, attractions like our Mini Digger and Mini Tower Crane have become key components of our Construction Zone concept, adding new dimensions of interactive play. Additionally, through strategic partnerships, we now offer a broader range of attractions, including water park and playground equipment.
A Swedish Brand, A Global Standard
Sweden is synonymous with quality, innovation, and reliability — values that define our products and operations. While our website domain has reflected this identity for years, our logo had yet to fully capture it. With our new branding, SBI Sweden, we proudly emphasize our heritage while maintaining our legacy elements, such as the traffic light symbol, now reimagined to represent our expanded vision.
Our updated logo reflects who we are today – a company rooted in Swedish craftsmanship yet constantly evolving to meet the needs of the global attractions industry. We are excited to share this next chapter with you and look forward to continuing our journey together.
Welcome to SBI Sweden!
Our Old Logos
The first logo was that of a typical international company. Retro look don’t you think?
When we launched a new logo some 10 years back, we worked out a logo with a traffic light as a visual element. The logo not only suited our company’s major product category but also looked like an “I”, as in “International”, and gradually we became known simply as SBI.