New Benelux Partnership with RP Rides
We are proud to announce a new strategic partnership between SBI Sweden and RP Rides, led by Romee Popelier, who will now represent SBI Sweden in the Benelux region.
Romee Popelier is the founder and driving force behind RP Rides. A company that supplies high-quality attractions to theme parks and leisure destinations worldwide. With a strong background in the amusement industry, and a clear focus on craftsmanship and customer satisfaction, Romee shares SBI Sweden’s passion for creating unique and reliable ride experiences that consistently delight children and their families.
Romee will take over the role from Wim Ter Beek, who has represented SBI Sweden in the Benelux for the past five years. We are sincerely grateful to Wim for his commitment and contributions during this time. Looking ahead, Wim will continue to represent SBI Sweden in France, where he has also built valuable relationships and a strong presence.
I’m grateful to Wim for the trust he’s placed in me to continue his work with SBI Sweden. His efforts have laid a solid foundation in the Benelux. For RP Rides, this is a perfect addition; it aligns with our vision to offer not only large-scale attractions but also smaller, accessible rides that bring real value to leisure venues of all sizes. I’m looking forward to working with Markus and the SBI team to further grow the brand and its presence in the Benelux.
Says Romee Popelier, Founder of RP Rides and new SBI sales representative.
RP Rides joins our growing global network of trusted representatives, helping SBI Sweden reach new customers and projects around the world. This partnership strengthens our presence in Europe and opens up exciting opportunities to collaborate with theme parks, family entertainment centers, shopping destinations, and more.
We’re excited to welcome Romee as our partner in Benelux. Her experience and dedication to customer success make her a great fit, and we’re confident our clients will enjoy working with her. We look forward to growing the market together.
Says Markus Jonsson, CEO of SBI Sweden
About SBI Sweden:
A leading manufacturer of top-quality kiddie rides since the early 1980s. SBI Sweden is a global company with sales in over 60 countries. Customers include big amusement parks like Legoland and Universal, as well as smaller to midsize theme parks, FECs, shopping malls, zoos and farm parks with attractions.
The company is a leader in providing fun, safe and interactive experiences for children. SBI is renowned in the industry for its high quality, operational reliability, and superior durability of all its products. All manufacturing is carried out at the company owned factory in Sweden and are sold world wide.
Contact our representative in Benelux
Romee Popelier
Quick Links:
- RP Rides website
- Contact us
Follow us on Facebook, LinkedIn and Instagram for more updates and inspiration!
