SBI is growing with a new CEO

SB International AB is growing rapidly, and we are now taking the next step to strengthen our position in the global market. As part of our expansion strategy, we are excited to welcome Markus Jonsson as our new CEO.

A Strategic Step for Future Growth

With extensive experience in leading international companies and helping businesses scale globally, Markus will drive SBI into its next phase of innovation and growth.

“Markus is the perfect person to take the company to the next step. He has acted as an advisor and mentor to us before and now is the right time for him to step in and get fully involved. He brings in fresh ideas and a structured approach to our ambitious growth targets. I will remain in the company and act as Chairman and senior advisor to the team”
– Ishwar Hirani, Chairman

What This Means for Our Customers

With Markus at the helm, SBI will:

  • Continue developing innovative attractions for amusement parks, zoos, and theme parks.
  • Enhance our customer focus by improving support and delivering customized solutions.
  • Explore new partnerships and technologies to push the industry forward.

“SBI is an amazing company, and I am thrilled to be part of this journey. We have a great team will naturally continue to deliver premium kiddie rides to old and new customers all over the globe. With our strong customer focus in mind, we will keep a look-out for new opportunities and partnerships that strengthen our position and brand on the global market.
– Markus Jonsson, CEO

Let’s Shape the Future Together

We are committed to providing high-quality and profitable solutions for our customers. Do you want to learn more about our future or how we can collaborate? 

Contact us today to discuss how we can help you create the next big attraction!


Get in touch with Markus:

Markus Johnson CEO from SBI Sweden, standing next to a Volvo mini digger at the assembly facility in Jönköping, highlighting the connection between innovative machinery and skilled personnel