New U.S. Partnership with PB Amusement LLC

SBI Americas LLC, the U.S. subsidiary of SBI Sweden, is pleased to announce a strategic partnership with PB Amusement LLC to further accelerate its expansion across the American amusement industry.

Peter Barto, CEO of PB Amusement LLC, brings decades of experience and deep industry relationships to the partnership.

I take great pride in the success I have had establishing meaningful relationships and gaining the trust of amusement and attractions operators around the globe. I am excited to be representing SBI in the Americas and sharing their high-quality, battery-powered mini vehicles and kiddie rides with PB Amusement’s customers.

Says Peter Barto, CEO of PB Amusement LLC

Since its inception in 2024, SBI Americas LLC (the U.S. subsidiary of SBI Sweden) has emerged as a leader of innovative and reliable kiddie rides in America. An Orlando warehouse has been opened to better serve U.S. customers and many new customers have been secured including Cherry Crest Adventure Farm, Knoebels Amusement Park and Big Air USA just to mention a few.

I am very proud of the progress we have made the past year and I see unlimited potential in the U.S. Our miniature vehicles ranging from cars of different kinds to trucks, tractors, boats, and construction-themed machinery equipment for children are poised for strong growth over the next several years. To that end, I am very excited about bringing PB Amusement LLC and Peter Barto onboard to represent us in the Americas. Peter is a highly respected and well-known leader in the U.S. Attractions industry. His life-long dedication to and passion for the industry are impressive and I am proud to have him on our team.

Says Morgan Cederblom, CEO, SBI Americas LLC.

About SBI Sweden:

Since the early 1980s, the company is a leading manufacturer of top-quality kiddie rides. SBI is a global company with sales in over 60 countries. Customers include Amusement Parks like Legoland, Universal etc. as well as smaller to midsize Theme Parks, Family Entertainment Centers, and Family Farms with attractions.

SBI is a leader in providing fun, safe and interactive experiences for children enabling them to drive the vehicles themselves. SBI is renowned in the industry for its high quality, operational reliability, and superior durability of all its products. All manufacturing is carried out at the company owned factory in Sweden and sold in North America through its Florida based U.S. subsidiary, SBI Americas LLC.